LVMH, ConsenSys and Microsoft announce AURA, a consortium to power the luxury industry with blockchain technology

Today,  ConsenSys,  in  partnership  with  LVMH  and  Microsoft,  announced AURA, a platform that aims to serve the entire luxury industry with powerful product tracking and tracing services, based on Ethereum blockchain technology and utilizing Microsoft Azure. AURA makes it possible for consumers to access the product history and proof of authenticity of luxury goods — […]