Bacoin: the coin that you can exchange for bacon

The Oscar Mayer Company wants a slice of the cryptocurrency headlines…

There have been some eclectic offerings in the world of cryptocurrencies to date, and, bluntly, here comes another. The Oscar Mayer Company is known in the US for selling meat and cold cuts. It’s part of the Kraft Heinz empire, which picked the 135 year-old company up back at the start of the decade. It remains very well known for its bacon, that’s been at the heart of its promotional activities.

That bacon is now at the heart of its latest wheeze too, as it looks to ride the cryptocurrency wave with the, er, ‘Bacoin’.

This isn’t an ICO or traditional coin as such. Rather, as its website explains, “Oscar Mayer is the only leading authority to help lead bacon into the future of tomorrow – by creating a currency today”.

It continues, adding “we’re releasing a limited number of Oscar Mayer Bacoins, all redeemable for packs of real Oscar Mayer Bacon. Even better, you help control the value of each Bacoin! If that sounds pretty tasty to you, start mining today and see if you’re a lucky winner”.

It’s thoughtfully put together a video that explains what it’s up to, as well. And it looks like this. Be warned. Lots of puns lie ahead…

At the time of publishing, one Bacoin was worth ten slices of bacon, a dramatic rise over the six slices level it was at earlier in the day.

If you want to sign up, you need to head to the special Bacoin website, here.

Image: BigStock