Artist Lincoln Townley has taken to social media to sell his artwork to crypto-hodling connoisseurs.
Established artist Lincoln Townley has decided to bypass the traditional gallery led art world and sell some of his works directly via social media and messaging apps. What’s more, he prefers to take payment for his work in cryptocurrencies.
The artist told The Express website that he’s “always looking at ways to do things differently in my route to market.”
He then went on to relate his belief that “people who invest in Bitcoin are without doubt speculators – they are looking at something with more of a risk,” before adding that they “are the sort of people that would be interested in purchasing my art as an extension to their investment portfolio.”
Blockchain technology has already found several possible use cases within the art world, and now digital selling like this could begin to disrupt the long-established business models employed by galleries.
“The best thing is it fuels my belief that galleries are secondary to an artist’s success,” Townley says. “They just need to look at galleries as another string to their bow… There are so many other ways to get sales with technology.”
In language that will be familiar to those who follow the ICO world, Townley claims his business practices are “shaking up the art world”, and that his attempts to build a network of ‘digital buyers’ via social media and removing the need for a middle-man – a process known as disintermediation.
A quick look at Townley’s twitter feed, though, shows that he’s not totally digital yet – as he prepares for three conventional shows, including a showcase at Venice Biannale due for next spring.
Preparing for three international shows…the magic starts to happen after no sleep in three days!!! 👹 pic.twitter.com/Fjy4iTgJ2x
— Lincoln Townley (@LincolnTownley) August 23, 2018