Stories by: Caroline Preece


Facebook updates ban on crypto-related ads

Facebook has lifted its ban on advertising related to cryptocurrency, though advertisers must still go through a thorough vetting process. This is a surprising turn of events as Facebook’s decision in January was accompanied by similar moves from the likes of Google and Twitter. That said, the ban has only been partially lifted, and ads […]

IBM and Mediaocean launching blockchain-based ad network

IBM is teaming up with Mediaocean to create a blockchain-based advertising network that will lend the programmatic buying process more transparency. The pilot program is being unveiled this week for brands, agencies and publishers, reports AdWeek, and they will be able to use the network for better tracking of campaigns across various channels such as […]