Google has ended its widespread ban on crypto-related advertising after it introduced restrictions back in March.
“Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October. This policy will apply globally to all accounts that advertise these financial products.”
Google banned all advertising related to crypto, ICOs, wallets and trading advice earlier in the year, with Google’s director of sustainable ads Scott Spencer saying at the time:
“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution.”
However, as we reported in July, Coinbase ads were reinstated earlier this summer without any kind of official statement from Google. Now it appears that this could have been the first step in a larger move from the company.
Facebook made a similar change to its advertising ban in June, when it announced a vetting process for companies to go through in order to place their ads on the platform.
“In the last few months, we’ve looked at the best way to refine this policy – to allow some ads while also working to ensure that they’re safe,” Facebook’s product management director said at the time.”