Actor Johnny Depp has entered a partnership with cryptocurrency-based platform TaTaTu to produce film and other digital content together.
The social entertainment platform is led by entrepreneur Andrea Iervolino, reports The Hollywood Reporter, and aims to break through the conventonal barriers of the media industry.
The company trades on crypto exchange Liquid, using its tokens to pay creators, users and other talent. It recently closed a $575 million token pre-sale.
Iervolino said: “Johnny has the ability to conceptualise material in a way that few can, and is unburdened of conventional industry formulas that dictate the projects that get made, traditionally. As we make strides to embrace disruptiveness, Johnny will be a key collaborator with us and we are tremendously excited to back his visions and instincts on stories to bring to life.”
Depp is already working with Iervolino on JM Coetzee adaptation Waiting for the Barbarians, produced by sister company AMBI Media Group and also starring Mark Rylance and Robert Pattinson.
Other projects currently in development from TaTaTu include a Lamborghini biopic starring Antonio Banderas and Alex Baldwin, and a a documentary on filmmaker William Friedkin.
“In this era of democratised entertainment, I admire the imaginative ethos of Andrea and look forward to collaborating together in a liberating, progressive manner that will befit the principals of our respective entities,” added Depp.