They’ve got an idea, a website and half a million quid to spend on PR.
According to news posted on PRWeek, the agency has been hired on a long-term retained capacity in the UK to support Nodal in media relations, events, social and community management, and content and website development. M&C Saatchi Public Relations will also provide “strategic counsel” ahead of a planned ICO – believed to be the first time the global PR agency has tackled an ICO in the crypto world.
The announcement follows an investment in Nodal Labs from ABH Management, a family office and an investment management firm.
Nodal describes itself as the “world’s first blockchain-enabled freelance marketplace” and will use blockchain technology to automate timesheets, introduce freelancers, handle compliance and validate the skills and experience claimed by candidates. Advisors include Blockchain lawyer, Eitan Jankelewitz.
The Nodal platform has been developed by self-appointed “entrepreneur and founder” Oliver Hibbs-Brockway – although his LinkedIn doesn’t give much away.
Hibbs-Brockway said to PRWeek: “We are building a trust economy that changes the way people work and interact with each other, our freelancer management platform has attracted the very best internal talent and I have continued this ethos in the appointment of M&C Saatchi Public Relations to handle the strategic development, launch, and future profile of the brand.”
M&C Saatchi Public Relations agrees. In a statement Chris Hides, co-founder and global MD of M&C Saatchi Public Relations, said: “Nodal Labs can become one of the biggest and most valuable technology brands for years.”