First adoption of Rotharium Food Tracing by winegrowers

21 January 2019 – The Rieder-Veltlinerhof family – a well-known winegrower dynasty from Poysdorf, the “Wine Town of Austria” – will become the first winery to use the Rotharium Food Tracing application – developed by Crypto Future – for their products.

The Rieder Family

The winery “Rieder Veltlinerhof” has been growing wine in Poysdorf, in the “Weinviertel” region, since 1746. The family also runs restaurants and hotels.

As the name suggests, the Lower Austrian region of “Weinviertel” is one of the most important wine-growing regions in Austria. The climate and geological conditions create the perfect conditions for excellent white wines such as Grüner Veltliner, Pinot Blanc and Riesling. In addition to white wines, the Rieders also produce rich red wines such as Zweigelt, Merlot and Rote Cuveés.

The philosophy behind excellent wine-growing is to take care of the grapes close to nature and harvest them at the right time. The harvest is processed in the wine-cellar according to the highest quality criteria.

Each wine is given a special, distinct flavour and note according to its origin. The loess-clay soils and the pronounced differences in temperature between day and night allow the wine grown in this region to be particularly fruity. High ripeness of the grapes gives the Rieder wines their complexity. Naturally, the Rieder Winery focuses on sustainable agriculture.

Rotharium Food Tracing

Rotharium Food Tracing from Crypto Future – a Vienna-based company specializing in blockchain-based IT solutions, among other things – enables forgery-proof traceability of food. All logistics data such as harvest time and transport data can be stored decentrally by means of a mobile phone application using blockchain technology and are thus protected against any manipulation.

With the help of this mobile app, farmers, for example, can quickly and easily set up their farms and then define the goods they produce. A QR code is then generated and assigned to the specific products or production location – the data can then be retrieved by both producers and consumers using a QR scanner.

Since Austria is demanding the highest standards in wine production worldwide, the app is particularly suitable for winegrowers. The use of blockchain-based food tracing enables already existing quality criteria to be further increased – thus the end consumer can be sure that they are receiving the best quality for their money. In addition, the app offers the possibility to increase the transparency of transport and logistics.