Upcoming Hollywood Robin Hood movie using cryptocurrency in new promotion

The new Robin Hood film, arriving in cinemas in November, releases a puzzling tease about “bringing crypto-power to the people”….

Since the news broke yesterday of the tie-in between the upcoming blockbuster movie Robin Hood, and some form of cryptocurrency, more details have come to light.

It seems as though the studio behind the film, Lionsgate, has partnered with investing app Robinhood to bring a cryptocurrency scavenger hunt to this week’s San Diego Comic-Con.

The hunt is called ‘Crypto Power To The People’, and Comic-Con attendees will be able to search the San Diego convention for redeemable coins, up to $5,000 in value. These can then be used to invest in cryptocurrency.

As per a statement from Lionsgate’s vice president of worldwide digital marketing, Danielle DePalma, “we’re thrilled to partner with Robinhood to utilize state-of-the-art technology as a unique way to engage Robin Hood fans. In the spirit of the legendary hero, this collaboration gives back to the community through initiatives that parallel the high-octane adventures in our Robin Hood movie”.

It’s a partnership that’s thus far been more met with bafflement than enthusiasm, although few will sneer at free money. The scavenger hunt runs from July 19th through to the 21st.

Here’s our story from yesterday

This coming week, film, TV and comic book fans are converging on San Diego for the annual San Diego Comic-Con, a massive geek event where major productions are regularly showcased and announced.

One movie that’s teased an unusual announcement, as part of its own Comic-Con work, is the brand new take on Robin Hood, that arrives in cinemas later this year.

The film stars Taron Egerton, Jamie Foxx, Ben Mendelsohn, Tim Minchin and Jamie Dornan, and it tells the story of the origins of the Robin Hood character. Sequels are planned if this one goes well.

Given that the film is set in the past, you wouldn’t, though, necessarily see it as much of an ambassador for cryptocurrencies and blockchain. And yet an intriguing post has appeared on the Twitter feed of the company behind the movie, Lionsgate. It’s trailed a cryptocurrency-related announcement that it’ll be making at the upcoming convention…

It should be noted that the film is entirely separate from the Robinhood brokerage, that has been earning headlines of late for free stock trading. Although some kind of partnership is not unlikely.

All should be revealed later this week. The chances, though, of Robin Hood stealing the Sheriff Of Nottingham’s Bitcoins we’d suggest are on the slim side…