Remember the WhopperCoin? Nope. Didn’t think so…
Before the price of cryptocurrencies underwent their steady decline throughout 2018, an abundance of big names were getting interested as prices rocketed in 2017. And one of those was Burger King.
Back in the summer of 2017, it’s pretty much forgotten that Burger King launched what was called the WhopperCoin. This was an initiative of Burger King Russia, and the idea was that for every Russian rouble spent in a Burger King outlet, customers – as well as getting some, er, healthy and delicious food – were given a WhopperCoin.
This WhopperCoin could then be used to buy, well, a Whopper. Assuming the lucky customers had 1700 said Whoppercoins, which was was the cryptocurrency asking price of Burger King’s flagship sandwich.
As many pointed out, it made far more economic sense if you wanted a Whopper to simply buy a Whopper.
Oddly, then, 2018 wasn’t the year that the WhopperCoin took the crypto world by storm. In fact, just weeks after it was announced in a blitz of stories and publicity, pretty much all talk of the currency had died down (rarely has Reddit been so quiet). At launch, 1 billion Whoppercoins had been issued, and there were plans put in place to issue more were they required.
They weren’t required.
The WhopperCoin isn’t quite dead, though. It’s still actually a tradeable currency, albeit one facing the fact that, well, nobody is trading it. In fact, over at YoBit are the damning statistics that a coin hasn’t been traded since September of this year. And even that turned out to be the first transaction for two months.
Ivan Shestov of Burger King Russia proudly declared in August 2017 that “now Whopper is not only the burger that people in 90 different countries love – it’s an investment tool as well”. That it may well be. Turns out, though, that customers just wanted the burgers…